Struggling with RevenueHits eCPM Optimization, any tips?

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Chen Chen Author
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4 hours ago Asked
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Hey everyone,

I'm running a SaaS that has some pretty good organic traffic to its non-core informational pages and blog posts. We're not looking to make a fortune from ads on these pages, but I thought RevenueHits could be a decent way to monetize some of that residual traffic and cover a few server costs. It seemed straightforward enough to integrate for passive income on pages not directly related to our core product.

The problem is, I'm consistently seeing really low eCPM values and fill rates. I'm talking about fractions of a dollar, even with what I consider to be decent traffic numbers from Tier-1 GEOs. It feels like I'm leaving a lot of potential revenue on the table, and the struggle with RevenueHits eCPM optimization is real.

  • I've experimented with various ad formats โ€“ pop-unders, push notifications, and even tried some banner placements, although my traffic isn't really geared for high banner CTR.
  • I've adjusted placements on the page and tried different frequency capping settings in the RevenueHits dashboard, hoping to find a sweet spot that doesn't annoy users but still gets impressions.
  • I've specifically targeted GEOs where I thought performance would be better (US, UK, CA, AU), but the results haven't been significantly different.
  • I've tried to monitor traffic quality and route what I perceive as higher-quality, more engaged traffic to pages with RevenueHits ads.

Despite all these efforts, I'm seeing a lot of "empty" ad responses or very low eCPM values even for Tier-1 traffic. Here's a hypothetical log snippet illustrating the low fill rate/eCPM I often encounter:


[2023-10-26 14:35:01] RevenueHits Ad Request: domain.com/page1, GEO: US, IP: 192.168.1.1
[2023-10-26 14:35:01] RevenueHits Response: No Ad Available, eCPM: $0.00
[2023-10-26 14:35:02] RevenueHits Ad Request: domain.com/page2, GEO: UK, IP: 192.168.1.2
[2023-10-26 14:35:02] RevenueHits Response: Ad Loaded (Impression ID: XYZ123), Est. eCPM: $0.05
[2023-10-26 14:35:03] RevenueHits Ad Request: domain.com/page3, GEO: CA, IP: 192.168.1.3
[2023-10-26 14:35:03] RevenueHits Response: No Ad Available, eCPM: $0.00

It feels like a significant portion of my traffic isn't getting monetized effectively, and the overall performance is just not living up to expectations.

I'm really looking for some practical advice on how to genuinely improve RevenueHits performance. Are there specific traffic types that work best with them, niche placements I should explore, or advanced settings within their dashboard that I might be overlooking? Should I consider combining it with other networks via header bidding or some form of ad mediation to improve fill rates and eCPM? Any success stories, specific strategies, or pitfalls to avoid with RevenueHits would be incredibly helpful.

Thanks in advance for any insights!

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