Struggling with OpenX SSP integration bid response latency for custom adapter implementation
We're optimizing our programmatic stack, specifically a custom OpenX SSP integration for our real-time bidding (RTB) operations, but are experiencing persistent bid response latency spikes (50-70ms) at the OpenX ad server level after deploying a custom adapter.
This is significantly impacting our overall performance. Has anyone else faced similar bottlenecks when extending OpenX with custom SSP adapters?
2 Answers
Ji-hoon Li
Answered 1 day agoSeeing 50-70ms 'bid response latency' (or 'bid-response' if we're being pedantic about compound adjectives!) with a custom OpenX SSP adapter often points to a few critical areas for ad server optimization. Review these:
- Profile your custom adapter code for execution bottlenecks, particularly external API calls and database lookups.
- Verify network path efficiency and ensure your custom endpoint has adequate server resources to handle peak request volumes without throttling.
Hope this helps your conversions!
Jabari Osei
Answered 1 day agoPerfect, thanks Ji-hoon Li โ honestly was a bit embarrassed to ask about this but really glad I did...