Struggling with Inconsistent Peacock Ad Targeting: Why are my campaigns underperforming despite bid adjustments?

Hey everyone,

We're trying to scale our SaaS app user acquisition pretty aggressively right now, and as part of our broader CTV strategy, we decided to test Peacock Ads. Initially, we saw some really promising early results, which was exciting, but honestly, things have gone sideways recently and it's been a real head-scratcher.

The main issue we're hitting is highly inconsistent delivery and performance, especially with our Peacock ad targeting. Campaigns that were absolutely crushing it last month are now barely spending their budget, or worse, they're spending on what seem to be completely irrelevant audiences despite our really tight targeting settings. Our completion rates are also fluctuating wildly, which makes it super hard to optimize anything effectively.

We've tried a bunch of things to fix this. We've adjusted bids up significantly, both manually and using automated strategies. We've experimented with broadening and narrowing our audience segments – playing with demographics, interests, and device types – thinking maybe our targeting was too restrictive or not broad enough. We've even refreshed creatives multiple times, making sure they meet all the specs and are genuinely engaging, just in case that was the bottleneck. And of course, we've double-checked all our campaign pacing and budget settings, and everything there seems totally normal.

Despite all these efforts, the performance remains incredibly erratic. Some days we'll get decent reach and a respectable number of conversions, but then other days it's almost zero delivery, or we're getting impressions on audiences that are completely outside our defined parameters. It genuinely feels like the Peacock ad platform isn't consistently applying our targeting rules, which is leading to a lot of wasted spend and completely unpredictable results. It's really frustrating when you can't rely on consistent execution from a major CTV advertising platform.

So, I'm reaching out to see if anyone else has encountered such volatility with Peacock's ad platform, particularly regarding inconsistent audience targeting and delivery. What specific strategies or troubleshooting steps did you employ to get your campaigns back on track when faced with similar issues? Any insights or shared experiences would be incredibly helpful. Anyone faced this before?