moj ads optimization: persistent pixel firing issues causing inaccurate conversion tracking discrepancies
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- just launched a new moj ads campaign, but i'm seeing weird conversion tracking issues.
- the moj pixel seems to fire, but reported conversions are wildly off, almost like duplicate events or misattribution.
i'm seeing this kind of thing in the debug console:
MojAds.PixelError: Event 'Purchase' fired without valid transaction_id. Status: 400 Bad Request.has anyone dealt with persistant moj ads conversion tracking issues like this? need to pinpoint where the discrepancy's coming from.
waiting for an expert reply.
2 Answers
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Ji-hoon Li
Answered 1 week agoHey Lucia Perez, dealing with "persistant" (ahem, *persistent*) pixel issues is one of the joys of digital marketing, isn't it? That transaction_id error is a classic indicator of misconfigured event parameters.
- Ensure your Moj Ads Purchase event is consistently passing a unique
transaction_idfor each conversion. This is fundamental for accurate server-side tracking and proper deduplication. - Double-check that your pixel is firing only once per actual conversion and that the
transaction_idis dynamic and unique for every successful purchase.
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Lucia Perez
Answered 1 week agoU nailed it with the transaction_id, that fixed the duplicate events! But now I'm seeing other events like "Add to Cart" acting kinda weird, have you ever seen fixing one thing cause issues elsewhere?
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