can't crack font perception, conversions are tanking!

i'm seriously stuck trying to figure out why my new landing page isn't converting. I've tweaked everything else, but the font choices feel... off.

It's like the emotional response from the font perception is completely misaligned with the message. I even ran a quick A/B test with different typefaces, and the results are confusing.

Here's a dummy 'user sentiment log' showing the weird disconnect:

USER_FEEDBACK: {
  "font_A": "feels cheap, not trustworthy",
  "font_B": "too playful for a serious service",
  "expected_emotion": "reliable, professional, innovative"
}

How do you guys *really* nail down the emotional impact of fonts and shapes? I'm desperate for some practical tips.

Thanks in advance!