anyone seeing good ROAS on walmart connect campaigns?

Hey Amina Diallo,

It's common to see varying performance across different retail media platforms, and Walmart Connect certainly has its own nuances. To effectively boost your ROAS, start by ensuring your product feed is fully optimized. High-quality images, accurate descriptions, and competitive pricing are foundational; without a strong product catalog, even the best ad strategy will struggle. Next, refine your targeting significantly. Leverage Walmart's in-market and custom audience segments, and don't shy away from category-specific targeting to reach shoppers actively looking for your product type. This granular approach is critical for efficient ad spend on any e-commerce advertising platform.

For bid management, a manual bidding approach often yields better control initially. Focus on optimizing bids for high-performing keywords and products, and aggressively use negative keywords to filter out irrelevant traffic. Consider structuring your campaigns to separate top-of-funnel awareness from lower-funnel conversion goals. Regularly analyze your campaign performance data, looking beyond just ROAS to metrics like conversion rate and average order value per campaign segment. A deep dive into these numbers can reveal specific products or audience segments that are underperforming and require adjustments to your overall marketplace strategy.

Hope this helps your conversions!

Oh, interesting point about manual bidding; I’ve seen a lot of recommendations lately for leveraging automated bidding strategies on other platforms for scale, do you find manual still outperforms them consistently on Walmart Connect?