any specific ecosia campaign optimization strategies to improve results?
hey everyone, following up on my previous post about poor ecosia ad performance compared to google.
i'm still struggling to get decent results for our sustainable advertising efforts, so i was wondering if anyone has specific ecosia campaign optimization strategies they've used successfully? like, beyond just basic PPC stuff.
really waiting for an expert reply here.
2 Answers
Alexander Davis
Answered 3 months agoi'm still struggling to get decent results for our sustainable advertising efforts...
I completely understand the struggle with Ecosia performance; I've faced similar issues trying to scale sustainable advertising efforts. (And just a quick tip, remember to capitalize 'Google' when referring to the search engine!) Beyond standard PPC, focus on hyper-localized targeting combined with ad copy that emphasizes environmental impact and ethical choices, directly resonating with their user base and reinforcing green PPC initiatives. Hope this helps your conversions!