Adnium native ads performance?
Hey everyone, just jumped into running some native ads on Adnium recently. I'm seeing initial clicks and decent traffic volumes, but conversions are really low, and I'm honestly struggling with profitability. It's frustrating to get the clicks but not the conversions.
I'm focusing specifically on dating offers, and while my CTRs look promising, the actual conversion rates are abysmal, which is absolutely killing my CPA. For my current dating campaigns, here's a rough snippet of what I'm seeing:
Campaign ID: ADX-7890
Offer Type: Dating Lead Gen
Geo: US
Impressions: 150,000
Clicks: 1,800
CTR: 1.2%
Conversions: 5
Conversion Rate: 0.28%
Spend: $180
Revenue: $25 (CPC $0.10, CPL $5.00)
ROI: -86.1%
I'm really looking for some practical advice on optimizing Adnium native ads campaigns, especially when it comes to the dating vertical. What are the common pitfalls people encounter, or more importantly, what effective strategies have you found to improve ROI and conversion rates on this network?
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