Moj Ads targeting discrepancy

Ah, the joys of hyper-local targeting, where 'hyper' sometimes feels more like 'hypothetically local,' right? I've certainly pulled my hair out over similar geo-fencing discrepancies on various ad platforms, and Moj Ads isn't immune. It's incredibly frustrating when you're trying to be precise and the platform decides to paint with a broader brush.

Typically, this issue stems from a few common culprits. First, double-check your Moj Ads campaign settings to ensure there aren't any accidental broader audience inclusions or default settings overriding your precise radius. Sometimes, platforms have a minimum effective radius or a 'bleed' area where impressions can spill over due to reliance on IP addresses, Wi-Fi triangulation, or cell tower data rather than pure GPS for all users. These methods aren't always pin-accurate, especially in densely populated areas or for users with privacy settings limiting location sharing. Consider reviewing your audience segmentation strategy; if Moj Ads allows, sometimes combining geo-fencing with interest-based targeting or custom audiences can help refine who within that slightly wider area actually sees your ad. Also, check if Moj Ads provides any clarity on their geo-targeting accuracy disclaimers – many platforms admit to a certain margin of error, particularly for very small radii when it comes to location-based advertising.

Are you seeing this discrepancy across all device types, or is it more prevalent on desktop impressions compared to mobile?

That info about the 'bleed' area really helped sort out the main geo-targeting issue, but now the impression counts are looking inflated, especially on mobile, which is kinda odd.